min read ·
October 20, 2022

Adapting to business environment changes while building software

Business Analyst & Implementation Manager

Dzmitry Yaltykhau

An experienced product owner able to identify business and user needs, collaboratively design top notch requirements and support the client team in solution implementation and successful adoption.

Inevitable situations can knock on the door anytime, and can change everything forever. Recently, COVID-19, the most crucial global health crisis of the century, has profoundly affected the business world, and sparked the need for new contactless ways of working, providing services, and delivering products. The pandemic has changed most industries inside-out - from the way we live to the way we work - and everything in between.

Since building software can take months, if not years. A lot can happen during the software building months - the market can change its trends, users can change their behaviour, and technologies can take fresh forms. And by the time your software moves into the market, it cannot perform the way you expected it to perform while building it. 

To make it relevant and adapt to the new environment, keep a check on: 

Changing users' needs - Involve users during the design and delivery phase as much as you can by continuously performing surveys and boosting engagement to understand their changing behaviours, needs, and priorities. And keep upgrading your software to meet your users' needs and desires. 

Changing market trends: Nothing is changing faster than the software market, and keeping up with the trends and opportunities has become a real game-changer for software businesses. To strengthen your marketing game - know your competitors, understand your users' priorities, and investigate the pain points before you invest in solving them. 

Changing on-ground processes: Stay updated with real-time business scenarios to enhance software acceptance. Before launching the software to the market, ensure there are no major failures in the software by testing it in a real environment. Ask users to use the software, take their feedback, and take necessary actions before launching software worldwide. 

Checking on users, competition, and the market will surely keep your software relevant and adapt to the business environment changes. 

To avoid risking your software in a changing environment, focus on: 

Regular showcases: Engage with your user in trade shows and events to keep them updated about your software and understand their expectations. It will grow your network and encourage you to out-stand the competition. Do it more often! 

Market-fit validation: Marketing is the best tool to validate your software and ensure that the market wants to buy it even before you launch. 

To validate the market fit for your software:

  • Focus on your buyer and user personas
  • Bring a knowledgeable community together to experience the market fit
  • Perform targeted user testing
  • Ask your existing customers to preview your software to gauge their reaction and interest level. 

Proof of concept: Meet your users in the most effective and engrossing way. The proof of concept process allows user engagement in the early development phase to eliminate the risks of failure and ensure that your software serves its purpose. 

Avoid these risks to enhance the performance, effectiveness, and the value of software when it is released to market.


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