min read ·
January 5, 2021

The Top Principles in User-Centered Design

User-centred design is the technique that many companies have used to tackle problem-solving creatively. It puts people at the centre of the issue and focuses on the most specified solutions for their needs. Designers conduct user research and analysis on the people they want to connect with and design solutions from their perspective, ensuring they benefit the most from the result.

UX Consultant gathering the feedback on some designs

It’s a familiar concept that many tech giants have incorporated into their strategy, focusing on the emotional relationship between their target audience and their products instead of the technologies themselves. 

Since it heavily focuses on its users, it involves them just as much throughout the research process. With this insight, designers and development teams are then able to create beneficial and usable products. Here are the top principles found in user-centred design:

It is an Iterative Process

User-centred design involves a combination of surveys, interviews, and brainstorming to attain a clear, comprehensive understanding of what a user needs and wants out of the platform. As a result, it is an iterative process, with each iteration involving four stages. 

In the first, designers work together to understand the situations in which users will use a system. The next phase is where the designers create solutions according to the requirements identified in the previous stage. The third phase is where the team evaluates the methods and compares them against the users’ specified contexts and conditions. Here, they’ll assess how well the solutions perform and whether it satisfies users’ needs. The team will cycle through these four phases until they arrive at satisfactory results. 

It Focuses on the Entire User Experience

As implied in the name, the user-centred design process focuses entirely on user experience. It’s a type of design thinking that requires a detailed understanding of your users, environments, and tasks. However, the process doesn’t consider just one aspect of the experience; it optimises every part of it, which means a design team might include professionals from multiple industries. You’ll want software and hardware engineers, psychologists, and any other types of experts on your team for best results. You’ll also need to involve the users themselves, stakeholders, and domain experts.

These experts are crucial to the process, as they will assess the designs and compare them against criteria and guidelines to ensure they fulfil their purpose. While you’ll be including users in the design process, keep in mind that you’ll also have to monitor long-term use to make sure your design stays user-centred. 

It Pays to Invest in Each Stage of the Design Process

Since the process involves many different people, you’ll be channelling all your effort and resources into finding out what works best for your users. Working with them alerts you to any possible features that will backfire on the platform, allowing you to refine your design until it ticks all the boxes. They can also expose you to many parts of the process you and your team would have never considered, especially in crucial areas like usability. While frequently discussing these features and functions with people is time-consuming, you’ll end up with a product that will resonate strongly with your target audience. It will also be more likely to meet users’ expectations, contexts, and requirements, setting you up for success. 


Design thinking has revolutionised many products and platforms, and user-centred design is one of its most influential and creative approaches that have yielded incredible results. When backed with other professionals’ expertise, user-centred design will create a product that delivers unique value to a target audience.

Fabric Group deploys a unique design thinking approach to deliver custom software with leading-edge technology that empowers your team. We can unlock value from your business challenges, helping enable strategic growth in your company. Contact us today to find out how we can help you.


Sign up to our newsletter

Want to receive our blog posts on your email? Sign up here and we will regularly send you updates.

Tick (success) icon
Thanks for your message,
we will be in touch soon!
Oops! Something went wrong. Please try again later.