Experience Design

We believe a great customer experience is everyone’s responsibility. At Fabric, experience design aligns everyone and ensures teams achieve the best customer experience, balancing the needs of the business and technology with the needs of people
WHAT WE DO
Will Experience Strategy & Design Thinking help you deliver more value?

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Experience Strategy & Design Thinking

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Generating value-driven innovation products and business ideas that solve real problems, meeting market expectations and users needs. Using a lean approach to successfully incubate them from the get go.
toolkit
  • Innovation & Design Thinking Workshops
  • Product/Market fit determination
  • Competitor research
  • Content strategy
  • Journey mapping
  • Service Design
  • Product definition & prioritisation
Will User Research & Insight help you deliver more value?

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User Research & Insight

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At Fabric, users are at the core of everything we do. We use a broad toolkit of qualitative and quantitative research methodologies to truly understand and empathise with our products’ audiences.
toolkit
  • Audience & Segmentation
  • User Insight & Persona development
  • Heuristic Analysis
  • Usability & Accessibility assessment
  • Ethnographic Research
  • Survey Design
  • Agile Research Strategy
Will Design help you deliver more value?

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If you think our Design capability could add value to your team, let's talk. Leave us your details and our team will be in touch to arrange a meeting.

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Design

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Designing fast to test and learn quicker is our mantra. Our design expertise de-risks products, services and even businesses with the right design methodologies making products usable and easy to learn.
toolkit
  • Concept Generation & Testing
  • Information Architecture & Interaction Design
  • Rapid and High-Fidelity Prototyping
  • UI Design
  • Design Systems
Will Data Analytics & Optimisation help you deliver more value?

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If you think our Data Analytics & Optimisation capability could add value to your team, let's talk. Leave us your details and our team will be in touch to arrange a meeting.

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Data Analytics & Optimisation

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We focus on capturing and analysing the right data to benefit our clients and their users. From hypothesis generation to running experiments, we use data to to drive better outcomes in everything we do.
toolkit
  • Hypothesis to Results
  • Goal-Oriented Analytics Setup
  • A/B & MVT Testing
  • Conversion Optimisation
  • Data-driven Design
  • UX in ML/AI

Meet our Practice Lead

Ruben Cardoso

When the industry demanded user-centric design; Fabric passionately embraced it. We brought in Ruben to lead the initiative, a well-travelled User-Experience Leader with an ambition to shift the mindset of the world to be user-first. After demonstrating this at Fabric, we're confident he'll do just that! A design mindset is now core to our ways of working and present from the inception of all projects. Learn all about him, his leadership style and our Experience Design practice in the video below.
Case studies featuring experience design
EXPERIENCE DESIGN insights

Demystifying AI Usability on World Usability Day

Why Customer Experience Optimisation Is Important

How to Create an Appealing Design for Customer Delight

A Guide to Creating a Minimum Viable Product

Exploring Inclusive Design: Does it Boost the User Experience?

A Guide on Prioritising Ideas When Prototyping

How to Unlock Your Customers' Hidden Needs and Pain Points

Why Product Thinking Is the Key to Creating a Great User Experience

Why You Should Make Usability Maintenance A Priority

Breaking Down the Difference Between Rapid Prototyping and High-Fidelity Prototyping

Chasing the Elusive Product-Market Fit - Determining Your Place in the Industry

How to Calculate the ROI of UX Design

The Top Principles in User-Centered Design

Why Custom Software Development is Essential for Business

Meet Our Experience Design Practice Lead: Ruben Cardoso

4 Benefits of User-Centred Design in Your Products

Driving UX Design Through Product Thinking - Our Guide

Growing a user-centric mindset for less

Uplift your User Research with Trello

Making local councils more user-centric

How to reduce time spent on UI development with increased quality

How to get your customer experience from usable to joyful

Get in touch

Our dynamic Experience Design team tackle a range of projects, from research sprints to delivery engagements and everything in between. Get in touch to discover how we can help you.

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Fabric Group Holdings Pty. Ltd.
Level 9, 446 Collins St
Melbourne VIC 3000
Australia
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info@fabricgroup.com.au+61 1300 826 623