Long gone are the days that your customers will accept websites to be just about brochure ware, and nor should they, when at our disposal are web tools and technologies that give your customers genuine reasons to interact with your organisation, your products and your brand.

Design and usability go hand in hand to ensure, that your customer has the optimum user experience. If you get this right, you are well on the way to maintaining an online relationship with your audience.

At Fabric, the starting point for the design brief is based on understanding how your product or service is consumed by your web customers. Your corporate brand guidelines help define templates, desired web tools will affect the usability design and the tonality of your application will be influenced by your target audience. There is no formulae, as each combination of guidelines, tools and customers will be unique to your business. These are some of the basic principles that we follow that have been born out of our experience and our research.